A Value-Driven Business with Paul Peterson

Season: 1

Episode: 49

Paul Peterson, the owner of The Wake Zone Coffee House, wanted to live, work, and play in one community and took a value-driven approach to run a business that would allow him to live out his goals.

Episode type: full

Hosts:Joe Woolworth and Josh Manning

Contains Explicit Content: yes

Full Show Notes

When considering a big career change Paul wrote a list of things he valued:

He wanted to be present
He wanted to be closer to home and family
He wanted to be more involved in the community
He wanted more face to face interaction
He didn’t want to commute as far

“When you’re married, if you and your wife are on the same page with something, that’s probably something you should really think about doing.” – Paul

Paul is not.a stranger to running a business. He had a shaved ice truck that he grew into four trucks and used the selling of those trucks as starter money for his life before settling into a career. But when it stopped being fun and started feeling like churn he was looking for an opportunity to do something more in line with his values.

He has taken the philosophy of trying to make the person in front of him feel like the most important person at the time. Being present in the moment.

Paul shares his weapons of choice for brick and mortar business owners:

Develop healthy time management skills
Have a plan when to switch from startup mode to maintenance mode
Be consistent
Work hard to have a balance
Write down your work items so they are accounted for and you can be present when home
Wake up early

Also mentioned in this episode

A Value-Driven Business with Paul Peterson

Full Show Notes

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