Dennis shares about the importance of capitalizing on your uniqueness. By focusing on these characteristics you can be stand out from the competition. “In a sea of over 500,000,000, it’s important that you set yourself apart. Find that uniqueness and FOCUS on it!”
We also discussed the importance of being bold. Don’t be shy, but be authentic. “The most successful Instagram influencers today are the ones that let their audience in. They share all the ups, downs, good’s, and bad’s of their lives.”
Dennis shared the principle of” Document, Don’t Create”
As the social media mogul, Gary Vaynerchuk says, “document, don’t create”. When he says this he’s encouraging everything you do to be content for your social media channels. Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential client? Record it and turn it into a youtube video! Doing a photoshoot? Share the best images to Instagram and the outtakes to an Instagram story!
Choose & Stick to an Aesthetic. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer and engaging with each and every one of your posts.
Invest in a high-quality camera or photographer
Having quality images makes all the difference on Instagram. Brands are looking for the best of the best to accurately represent their products, services, and locations. Because of this, they’re not likely to work with someone who struggles to capture quality images so you definitely need to make this a priority!
Make yourself available for sponsorships & collaborations
Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link
, and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit to easily show off how awesome you are!
Now, don’t forget… we all want to be offered sponsorships, but remember, don’t sell out! Only promote things you truly believe in and think your audience would benefit from. By having a standard that you stick to, not only will you be more appealing to brands, you’ll simultaneously build a strong and authentic presence!
Also mentioned in this episode
